Campaign theme
Campaign look and feel
Gleaners DONOR CAMPAIGN
Gleaners is the largest food bank in central Indiana. For their donor campaign, we wanted to make the point that even small donations to Gleaners go a long way. This campaign included OTT video, social and digital ads, outdoor, and a landing page.
Campaign theme
Campaign look and feel
Gleaners: Winners Give Milk
Playing off the classic Indy 500 phrase “winners drink milk,” Gleaners wanted to create a campaign centered around donations specifically for milk. I used hand lettering to create the milk-inspired headline. This campaign came together relatively fast, and included outdoor, grassroots social, digital and OTT.